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Curriculum Session 3
Friday, February 1 - 3:15-4:15 p.m.

Facebook: How to Stop Driving Yourself Crazy and Start Driving Traffic

Jennifer Cario

Feeling frustrated at dwindling exposure on Facebook? Feeling like the only way to be seen is by begging for likes or paying for ads? There's a better way, but it relies on an understanding of how Facebook decides what users see! We’ll explore the concept of the Facebook News Feed Algorithm and how to ensure your followers are actually seeing and engaging with your content. We’ll also look at distinct types of posting strategies as well as how to creatively leverage Facebook Groups, Facebook Live, and Facebook Messenger for deeper engagement with potential customers.

Successful Strategies for Corporate Fundraising

Martin Bimler

Corporate foundations and giving programs play a major role in securing donations of money, products, and services, but corporate philanthropy can extend well beyond transactional relationships. Understanding how and why corporations give will help you identify prospects and build long-term transformational relationships that meet the needs of both partners. This session will explore trends in corporate giving, share what corporations are looking for in a philanthropic partnership, and provide you with tools for identifying and qualifying prospects.

Emerging Major Donors Want to Make a Difference in the World. Are We Ready?

Mike Nevergall

Emerging major donors are giving to long-term impact and sustainable change. In this session we will identify the makeup of these donors and who they are in your organization, because you are already working with them. We will talk about what you can do to have transformative conversations leading to greater and meaningful investment from this group — investments that will ask your organization to be flexible and creative. Lastly, we will identify organizational changes for different messaging to emerging donors. 

Responsibility of Being a Faith-Based Organization

Paul Erbes

Are faith-based organizations different from secular organizations? Yes, they are. This session is rooted in clarifying both the how and the why of these differences.  You will explore three different types of organizations that identify as faith-based and uncover the fundamental principles that define them. You will also be invited to evaluate your own organization and assess how strongly these principles are reflected in your mission, identity, and activity. 

Never Decline a Gift Again! A Planned Giving Outsource Directory from A-Z

Bryan Clontz

This highly interactive session will cover the 26 most common gift planning challenges. Outsourced alternatives will be offered as a way to solve the problem or capture the gift for each scenario. You will learn to be much more patient before declining a gift, and with the directory will have specific descriptions and contact information to seek assistance. There will be a practical discussion on the costs and benefits of internal acceptance as well as external options. Learning


Objectives include:

  • How to prospective gifts can be outsourced so that they aren’t declined

  • How to implement a giving risk management continuum

  • You will have a resource directory for many of the most complicated, but common, giving challenges

Young Adult Roundtable Discussion: Igniting Your Future

Andrew Steele

Being a young adult in fundraising and development brings its joys and its challenges. Join other young adults for conversation and discussion relating to being a young adult in the field of philanthropy. If you are a young adult who wishes to network and engage with peers, as well as share learnings from your experiences, this session is for you. There will be small group conversation as well as discussion amongst the entire group. This will be a safe space for you to share constructive feedback and lift up success stories. You will leave motivated and inspired with newfound ideas on how to be a leader as a young adult. Andrew Steele, who serves as Director for ELCA Global Church Sponsorship, will moderate.

If I Knew Back Then What I Know Now.

Or, What I’m learning as a fundraiser that would have helped me back when I was a pastor.

Paul Hanson

This session is not just for pastors, but for members of congregations, and those whose fundraising career lends insight into stewardship practices for churches.

It starts with thinking differently about:

  • Church “members” (why don’t we try treating them like “donors?”)

  • Fundraising (It’s not a dirty word. Being strategic is smart. Smart is good. God says so.)

  • Data (Do pastors who ignore it have Pure Hearts, or Lazy Assets?)

  • Wealthy people (Yep. They are different. You better treat them differently.)

  • Business processes (Are yours impeccable? Or are the heathens more trustworthy than you?)


You won’t hear any secret breakthrough techniques that no church has ever done. You might hear something that makes you really uncomfortable. You might question what you have allowed yourself to believe about Stewardship. You might share something you know. Come rethink together, relate with people about giving in different ways, and recharge how you lead around giving.

We Are the Church — Together!

Bill Hurst

In this workshop, we will examine the role of pastors as responsible leaders and guides for the entirety of ministries within their purview, inclusive of weekday schools and centers. We will look at this role in the context of past practices, governance documents, and missional philosophy. You will be asked to share your local experiences, and together we will map out the current situations in our settings; discuss ways of changing existing views of church and school ministry; consider opportunities for cooperative ministry within congregation and school constituents; and seek to define a philosophy of parish that embraces all the ministries in each local setting. 

Best Practices in Achieving School Safety and Security

Jason Keller

This in-depth workshop will address best practices in achieving safety and security at your school, as well as specific procedures to follow in the event of an active threat. Topics will include the history and prevalence of active shooter events; civilian response options; medical issues; and considerations for conducting drills.

HR 101

Erika Heer

Hiring and keeping the best talent is key. Yet how do you find someone who is not only a good fit for the position, but also a good fit with the organizational culture? Then, how do you keep them? During this presentation, we will take you through the steps of recruiting, onboarding, training, and employee retention.

Compensation Survey Report

Bentz Whaley Flessner

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